Selling a home care agency? Work with an advisor who has run one.
I bought a home care agency, ran it through the pandemic and sold it six years later. If you own one, I know your week: the call offs, the scheduling, the payer mix. That’s exactly what buyers will ask about.
- Agency owner, then seller of a senior home care agency, grown through the pandemic
- More than 1,000 caregivers employed, and more than 300 seniors served
- Success fee nothing owed unless your agency sells
Agencies are selling, and buyers are picky about payer mix.
Buyers are active, competition for good agencies is real, and the details of your payer mix and caregiver engine decide where you land.
Strategic buyers did 58.7% of deals and private equity about 41%. Public strategic buyers did 20 deals, up from 7 the year before. Personal home care alone saw 59 deals.
Source: Capstone Partners, Feb 2026
Six were brand new private equity platforms, and in non medical home care new platforms matched add ons for the first time in years. Total volume dipped from 27 deals in Q1, while check sizes grew.
Small agency sales have a median near 3.0x SDE. The largest 2026 deals priced near 10x EBITDA: TEAM Services Group (about 10x) and Enhabit (10.2x).
Sources: BizBuySell, HHCN, Kinderhook
Annualized first half 2026 deal counts fell 42% for Medicaid focused agencies and 10% for private duty, while home health and hospice rose. Buyers are pricing in Medicaid funding risk and the CMS 80/20 pass through rule finalized in 2024.
Sources: The Braff Group via HHCN, Aug 2026, LeadingAge
What a home care buyer checks first.
From first time owners using SBA loans to private equity platforms, agency buyers work one checklist. These items come up first.
Billable hours trend
Weekly billable hours over 12 to 24 months is the first chart a buyer asks for. Steady growth beats a single strong quarter.
Caregiver turnover
Buyers compare your 30, 60, 90 day and annual turnover to an industry median near 75%. Lower turnover means hours you can actually staff.
Bill rate to pay rate spread
Your hourly bill rate minus caregiver wages, payroll taxes and workers' comp. It drives gross margin and shows pricing power.
Payer mix
Private pay, long term care insurance, VA and Medicaid each carry different margins, payment speed and transfer risk.
Referral sources
Hospitals, case managers, senior living communities, VA and online leads. Diversified sources that do not depend on you are worth more.
Client retention
Average length of stay and hours per client per week show how sticky your revenue is.
Source: Activated Insights turnover data via Home Health Care News
What moves an agency's price
| What pushes your price down | What pushes your price up |
|---|---|
| Revenue concentrated in one Medicaid program or one payer contract that cannot be assigned | Balanced payer mix with private pay, long term care insurance and VA, and contracts that survive a sale |
| Caregiver turnover near the industry median and frequent unfilled shifts | Turnover well below median, a steady recruiting pipeline and high shift fill rates |
| The owner schedules, sells and answers the phone at night | An administrator or care manager who runs the day without you |
| A few referral sources that depend on your personal relationships | Diversified referral sources tracked in your CRM |
| Flat or declining billable hours | Steady growth in weekly billable hours over 12 to 24 months |
| Gaps in background checks, training records or EVV compliance | A clean compliance file and EVV data that ties to billing |
Strategic and financial buyers are both writing checks.
Strategic operators lead on deal count. Private equity leads on the largest checks and on new platforms. The right buyer for your agency depends on your size, state and payer mix.
| Buyer type | What they pay for | Active examples |
|---|---|---|
| Public strategic operatorsStrategic | Scale and density in states where they already operate or can quickly build a large personal care presence; strong Medicaid and managed care relationships. Recent Addus tuck ins had about $10M to $17M of revenue. | Addus HomeCare, Aveanna Healthcare, The Pennant Group, BrightSpring Health Services |
| Private equity backed platforms (add ons)Financial | Founder led agencies in or next to their existing markets, with clean compliance, EVV readiness and a culture that fits. | Help at Home (Vistria, Centerbridge), HouseWorks (InTandem Capital), PurposeCare (Lorient Capital), Avid Health at Home (Havencrest), Choice Health at Home (Trive, Coltala), Care Advantage |
| New private equity platformsFinancial | Larger agencies with management in place that can anchor a buy and build strategy. Rallyday Partners, for example, looks for at least $10M of revenue. | General Atlantic (TEAM Services Group), Warburg Pincus (Cornerstone Caregiving), Gemspring Capital (Freedom Senior Services), Rallyday Partners (Elder Care Homecare) |
| Franchise systems and their ownersStrategic and financial | Franchisors and their sponsors buying brands, plus franchisors buying back large franchisees. Franchise systems also create a steady market of territory resales. | Main Post Partners (HomeWell), Peak Rock Capital (BrightStar Care), Levine Leichtman (SYNERGY HomeCare), Dovida (A Place At Home), Interim HealthCare |
Sources: Capstone Partners, Hospice News, HHCN, Byline Bank.
What recent home care deals tell an owner.
Agency deals announced in 2025 and 2026. Most small agency sales are never made public, so this shows which buyers are active, not every price.
| Date | Buyer | Target | Type | Value |
|---|---|---|---|---|
| Sep 2026 (signed) | Addus HomeCare | AccentCare personal care division10 states, about $280M revenue | Strategic | About $275M |
| Jul 2026 | Avid Health at Home | Tech Medical Home Care Services8th acquisition for the platform | PE add on | Undisclosed |
| Jun 2026 | Gemspring Capital | Freedom Senior ServicesKentucky, about 3,000 clients, five states | PE platform | Undisclosed |
| May 2026 | Warburg Pincus | Cornerstone CaregivingTexas | PE platform | Undisclosed |
Show all 15 deals
| Date | Buyer | Target | Type | Value |
|---|---|---|---|---|
| May 2026 | Care Advantage | First Priority Home CareColumbia, South Carolina | PE add on | Undisclosed |
| May 2026 | Addus HomeCare | HomeCourt Home CareIndiana, about $9.8M revenue | Strategic | Undisclosed |
| Apr 2026 | General Atlantic | TEAM Services GroupPurchased from Alpine Investors | PE platform | About $3B, about 10x EBITDA |
| Mar 2026 | PurposeCare | Freedom Home CareNorthern Illinois | PE add on | Undisclosed |
| Mar 2026 | HouseWorks | A Caring ExperienceRhode Island, 12th deal since 2022 | PE add on | Undisclosed |
| Feb 2026 | Dovida | A Place At HomeFranchisor, 57 units | Strategic | Undisclosed |
| Jan 2026 | Main Post Partners | HomeWell FranchisingMore than 100 franchisees | PE platform | Undisclosed |
| Jan 2026 | Interim HealthCare | Its second largest franchiseSouth Carolina and Atlanta | Franchisor buyback | Undisclosed |
| Oct 2025 | Addus HomeCare | Del Cielo Home CareTexas, about $12.5M revenue | Strategic | $7.4M |
| Aug 2025 | Addus HomeCare | Helping Hands Home CareWestern Pennsylvania, about $17M revenue | Strategic | $21.2M |
| Mar 2025 | Peak Rock Capital | BrightStar CareFranchisor, about 400 locations | PE platform | Undisclosed |
What is your home care agency worth?
Five questions give an illustrative range from published home care multiples. Small agencies sell on SDE. Agencies with an administrator and office team sell on adjusted EBITDA.
Illustrative only, not a valuation.
Published ranges for home care businesses
- Small home care sales from 2021 to 2025: median about 3.0x SDE and 0.63x revenue (BizBuySell)
- Single territory franchise, $300K to $700K SDE: published range 3x to 5x SDE (CT Acquisitions)
- Strong private pay agency, $500K to $1.5M SDE: published range 4x to 6x SDE (CT Acquisitions)
- Regional and scaled personal care platforms: published ranges of 5x to 10x EBITDA (FOCUS Investment Banking)
Sources: BizBuySell, CT Acquisitions, FOCUS, HHCN, Kinderhook
Bands blend the home care multiples above. I weight payer mix, turnover, your role and growth from my own years running and selling an agency. Treat it as a first look.
Where home care owners lose money in a sale.
Each of these shows up again and again. Most are fixable if you start 12 to 24 months before you sell.
Starting the buyer's license too late
A buyer without an approved license cannot close, and the SBA lender will not fund until it is approved.
Cost: delayed closings and buyers who walk
Assuming payer contracts transfer
VA and other contracts that cannot be assigned can force a stock sale and change taxes, liability and financing.
Cost: a restructured deal late in the process
Booking fees as cost of services
Royalties, marketing fees, workers' comp and background checks booked above the line make a healthy agency look thin.
Cost: a lower multiple on a margin that was never real
Add backs you cannot document
Buyers and their accountants remove add backs without receipts or a clear business reason.
Cost: price cuts after the quality of earnings review
Running every shift yourself
When families, caregivers and referral partners all phone you directly, a buyer sees an owner's job, not an agency.
Cost: a lower multiple or a long earnout
Taking the first inbound offer
A single buyer sets the price, the terms and the timeline. Competition is what moves all three.
Cost: no leverage on price or terms
What agency owners ask me before they sell.
Who is buying home care agencies right now?
Both strategic and financial buyers are active. Capstone Partners counted 104 home care deals in 2025, up 40.5%, with strategic buyers in 58.7% and private equity in about 41%. Mertz Taggart reported that 10 of 16 home based care deals closed in Q2 2026 were sponsor backed. Active names include Addus HomeCare, Help at Home, HouseWorks, PurposeCare, Avid Health at Home, Choice Health at Home and new platforms from General Atlantic, Warburg Pincus and Gemspring.
Do private equity firms buy small home care agencies?
Usually through a portfolio company. Private equity backed platforms buy smaller agencies as add ons to build density in a state or region. New platform investments usually need more scale, for example Rallyday Partners looks for at least $10 million of revenue. Smaller agencies are also bought by regional operators, franchisees and SBA financed individuals.
What multiple will my home care agency sell for?
It depends on size, payer mix and how well the business runs without you. Small agencies sold through business brokers from 2021 to 2025 went for a median of about 3.0 times SDE. Advisors publish ranges of roughly 3 to 5 times SDE for a single territory franchise and 4 to 6 times SDE for strong private pay agencies, while regional and scaled platforms are priced on EBITDA, with the largest 2026 deals near 10 times EBITDA. A free assessment gives you a range based on your own numbers.
Should my agency be valued on SDE or EBITDA?
Most owner operated agencies are valued on seller's discretionary earnings (SDE), which adds back the owner's salary and personal expenses. Once an agency has a management team and earnings above roughly $1 million, buyers usually switch to adjusted EBITDA, which assumes a paid general manager.
Can my home care license transfer to a buyer?
Often not automatically. Many home care licenses and some payer contracts are issued to the licensee and may require a new application, a change of ownership filing or a stock sale instead of an asset sale. In California, buyers typically apply for their own Home Care Organization license through the Department of Social Services, and SBA lenders generally will not fund until it is approved, so the application should start as soon as the letter of intent is signed.
I own a franchise. Does that change the sale?
Yes. The franchisor usually has to approve the buyer, charges a transfer fee, may require training, and the remaining term of your franchise agreement and territory matter to value. I plan the franchisor's role into the timeline from day one.
What happens to my VA, Medicaid or insurance contracts?
Some payer contracts cannot be assigned to a new owner, and some payers are no longer issuing new contracts. If a contract is a meaningful share of revenue, a stock sale may be the only way to keep it, and that changes taxes, liability and how the buyer finances the deal. We review every contract before going to market.
Why does my gross margin look low to buyers?
Often it is classification, not performance. Royalties, marketing fees, workers' compensation and background check costs are sometimes booked as cost of services. Buyers compare your margin to industry benchmarks, so we restate the P&L consistently with your tax return before anyone sees it.
Home care terms buyers will use
- Private duty
- Non medical home care paid mostly by clients, families or long term care insurance rather than Medicare.
- Payer mix
- The share of revenue from private pay, long term care insurance, VA, Medicaid and managed care. Buyers price each stream differently.
- Bill rate to pay rate spread
- The hourly rate you bill minus what a caregiver hour costs you. The core of home care gross margin.
- Billable hours
- Hours of care delivered and invoiced, usually tracked weekly. The main volume measure in home care.
- HCBS
- Home and community based services. Medicaid programs, often run under state waivers, that pay for personal care at home.
- MLTSS
- Managed long term services and supports. Medicaid personal care paid through managed care plans rather than directly by the state.
- 80/20 rule
- A CMS Medicaid Access Rule provision, finalized in 2024, requiring that 80% of Medicaid payments for personal care, homemaker and home health aide services go to direct care worker compensation once it takes effect.
- EVV
- Electronic visit verification. Federally required check in and check out records for Medicaid personal care visits.
- VA Community Care
- Veterans Affairs program that pays approved agencies to care for veterans at home. Contracts may not transfer in an asset sale.
- HCO license
- California's Home Care Organization license from the Department of Social Services. A new owner usually applies for its own.
- Change of ownership (CHOW)
- The filing a state or payer requires when an agency changes hands. Rules differ by state and by license type.
- Platform
- A private equity firm's first agency in a market, used to buy more agencies.
- Add on
- A smaller agency bought by a platform to add markets, density or services.
- Equity rollover
- Part of the sale price reinvested by the seller into the buyer's company, paid out when the platform sells later.
- Quality of earnings (QoE)
- A CPA firm's test of whether your stated earnings and add backs survive scrutiny.
- Working capital peg
- The level of receivables minus payables the buyer expects at closing. The price is adjusted up or down from it.
- Transfer fee
- The fee a franchisor charges to approve a new owner of a franchise territory.
- SDE
- Seller's discretionary earnings. Profit plus the owner's pay, benefits and personal or one time expenses. Used for smaller agencies.
Own a home care business? Schedule a complimentary call with Max!
A confidential 20 minutes on your billable hours, payer mix and caregiver numbers, read the way an agency buyer reads them. You will leave with a fix list. No fee unless your agency sells.
Sources (14)
- Capstone Partners, Home Care Sector Update, Feb 2026
- HomeCare, Mertz Taggart Q2 2026 home based care M&A, Jul 2026
- Home Health Care News, The Braff Group first half 2026, Aug 2026
- LeadingAge, CMS Medicaid access and quality rules
- BizBuySell, home health care valuation benchmarks
- CT Acquisitions, How to Sell a Home Care Business
- FOCUS Investment Banking, Apr 2026
- Activated Insights data via Home Health Care News, Jul 2025
- Hospice News, Addus on the hunt for M&A deals, Aug 2026
- Byline Bank, SBA loans in home healthcare, Dec 2024
- PR Newswire, Iconic acquires Integral Capital Advisors, Sep 2024
- Industry Era, Integral Capital Advisors and Expectful
- Iconic, iconic.co (firm figures, process and deal team as published)
- Transaction sources are linked in the deals table. Figures as reported on the dates shown; retrieved October 2026.
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